In order to increase the ranking of your website on search engine, you need to take the time to understand how a search engine thinks and what factors will influence your ranking.

FACTORS AFFECTING YOUR RANKING
The factors that will determine your website ranking include:

• Content
  Search engines prefer websites with substantial content that has depth (more than one layer of navigation) and that is not repetitive.
• Technology
  Search engines prefer certain technology standards to others. Frames will count against you, as will excess Flash - Search engines can't read the text in Flash.
• Competitors
  If your competitors are more actively managing their site, they will have the advantage.
• Maintenance
  Fresh content counts for you. Keep you website actively updated.
• Links
  Links from other releveant or related sites will benefit you.
• Other Search Engine / Directory listings
  Many search engines collaborate. By ensuring that you are listed on even the most obscure search engines and directories, you will improve your chances of a good listing on the major search engines, who often retrieve other smaller search engines in their result set.

Always ensure that your website is optimized for search engines before you spend further time or money on listings or advertising. The Crit My Site report offered by BuySearchEngineReports is an effective tool that can help you ensure that your website is SEO ready.

Ensure that your website can be properly viewed by Microsoft's Internet Explorer and Mozilla Firefox.

Syndicate with business partners and exchange links to each others websites.

Ensure that no content is excessively repeated through your website.

Avoid mirror URL's that redirect to your site.