Search Engines are regularly updating their algorythms that are used to rank content from the web. It is important to keep abreast of these changes and ensure that your website meets the criteria.

BuySearchEngineReports recommends that you monitor Google, MSN, and Yahoo's regular news postings to web masters.

Here is some useful advice based on latest Search Engine reports:

• Google's Web Authoring Statistics
  This report noted that many websites do not follow best practice coding standards. While a normal web browser is forgiving of technical errors, a search engine browser (automated system) is not, and you website may be altogether invisible to major search engines. See http://code.google.com/webstats/index.html for further details. You can validate your website for free at http://validator.w3.org/
• Googles Jagger Update
  Google has targeted sites with invisible links (same colour text on same colour background or hyperlinked fullstopes, excessively small text, and use of the word s. e. x. where it is not relevant.
• Artificial Linking Schemes
  Paying companies to provide links to your site where there is no relevance is not recommended. Avoide SEO's that promise hundreds of links to your site. One QUALITY link is worth a thousand ARTIFICIAL links. In fact, participating in these schemes can even cause your website to be removed by a search engine. WHY? If a user searches for 'hotels in Hong Kong' and discovers your website that sells watches, it reflects badly on the searc engine - a search engine's business is all about returning RELEVANT CONTENT.